This was a great ride that Joey and I took!!!
Wednesday, September 22, 2004
Monday, June 21, 2004
Thanks to my friend Tom Asacker
Margaret Mead on changing the world
"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
Last week I had the privilege of working with just such a group, which is changing the world of fundraising. Proctor Academy's Development Office - inspired by Designer of Donor Experiences, Jay Goulart - really understands the power of projecting the internal ethos and beliefs of the organization to the external world of their "customers." Simply take a look at how they talk about their retreat. It's a paragon of storytelling. From the discussion of Quantum Physics as a learning experience, to the tongue in cheek humor and the revealing photos (that’s the Head of Proctor stuffing a burger into his face.)
Look, all brands whether large or small are in competition to earn our trust, respect and liking. And the words and images they use are the key to achieving that aim. Today, we connect with brands that are straight forward, simple and friendly; rather than stuffy, serious and single-minded. Proctor’s storytelling expresses the fundamental truth about the character of the school: they honor learning style differences and seek diversity in both their student and faculty bodies. Friends, this is the future of web-based communication. And believe me, it's not difficult to do. It just requires a whole lot of tolerance and trust . . . and a guy named Chuck. Kudos Proctor!
"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
Last week I had the privilege of working with just such a group, which is changing the world of fundraising. Proctor Academy's Development Office - inspired by Designer of Donor Experiences, Jay Goulart - really understands the power of projecting the internal ethos and beliefs of the organization to the external world of their "customers." Simply take a look at how they talk about their retreat. It's a paragon of storytelling. From the discussion of Quantum Physics as a learning experience, to the tongue in cheek humor and the revealing photos (that’s the Head of Proctor stuffing a burger into his face.)
Look, all brands whether large or small are in competition to earn our trust, respect and liking. And the words and images they use are the key to achieving that aim. Today, we connect with brands that are straight forward, simple and friendly; rather than stuffy, serious and single-minded. Proctor’s storytelling expresses the fundamental truth about the character of the school: they honor learning style differences and seek diversity in both their student and faculty bodies. Friends, this is the future of web-based communication. And believe me, it's not difficult to do. It just requires a whole lot of tolerance and trust . . . and a guy named Chuck. Kudos Proctor!
